CARL ROSENDAHL graduated with a BSEE from Stanford University in 1979. Seeking a way to combine his passions for filmmaking and technology, he founded Pacific Data Images in 1980. PDI became, and continues to be, one of the pioneering and most highly innovative creators of computer animation for film and television. During his 20 years of leading the organization, PDI produced over 700 commercials, worked on visual effects for over 70 feature films and, in partnership with DreamWorks SKG, produced the hit animated film “Antz” and the Academy Award winning “Shrek.” The company has received multiple Emmy Awards and in 1998 Carl was recognized with a Technical Achievement Academy Award for PDI’s contributions to modern filmmaking. In early 2000 he sold PDI to DreamWorks SKG, where the company continues to develop and produce animated feature films, including the “Shrek” series and “Madagascar.” Carl is currently an Associate Professor at Carnegie Mellon’s Entertainment Technology Center, and is a Co-Director of the Silicon Valley satellite campus. He mentors and advises students working on their Masters in Entertainment Technology degrees and teaches a course on entrepreneurship. In addition, Carl is an advisor for a number of companies, where he specializes in helping to direct and manage creative organizations that are technology based.